Jeff French.

About

Let's
untangle this.

I've built on teams from early-stage startups to enterprise scale, and know that great products aren't created in a vacuum. I combine big-picture systems thinking with the details that matter. Through constant, collaborative experimentation, I break down complex mechanics so they feel simple and intuitive.

How I work, lead, and choose what to work on

How I work

I'm most useful where systems thinking meets scrappy experimentation — comfortable mapping the whole framework one day and shipping a rough test the next. I do my best work on small, collaborative teams where hats get shared.

With humans, for humans

I lead by participating, not directing — candid communication, psychological safety, and trusting people with real ownership. I've managed and I lean IC; either way, those habits don't change.

What pulls me in

Tools that make something complicated simpler, put a useful service within reach of more people, or just make a system easier to live inside. It's the thread from Change.org through HelloSign to whatever I'm building on a weekend.